ALYX / GUIDIMA+ / LAYER-0 / CAROLYN ROUMEGUERE / RICK OWENSUMA WANGGORAN HORALTAGLIOVIVO / VETEMENTS / KAI / MONARC 1 / ISAAC SELLAM

L.G.B. & IF SIX WAS NINE / OXS / OFFICINE CREATIVE / ILARIA NISTRI / GILDA MIDANI

SHARE SPIRIT / REINHARD PLANK / FAITH CONNEXION / PARTS OF FOUR / FALIERO SARTI

HENRY CUIR / KUBORAUM / FLAMINGOS / KALI / HORISAKI






élu by Cristina Nicoletti is a multi-channel retail luxury goods company.

We were established in 1999 as HB Aspen Inc. doing business as Henry Beguelin USA.
The company was founded by Paul and Cristina Nicoletti who continue to own and run the business.
In December of 2013 the company was re-branded as elu by cristina nicoletti as the final step in the transformation of the stores to multi-brand.


The atmosphere and concept of our boutiques focuses on artisanal, unique,
timeless yet modern objects of beauty
as we strive to continue to source talented and interesting designers.